Are there specific languages your audience uses on Pinterest?

Pinterest users generally speak the same language as the primary language of the country they reside in. The platform is available in various languages, and users can set their preferred language in their account settings. Here are some of the most popular languages on Pinterest based on user distribution:

1. English: Pinterest has a significant user base in English-speaking countries like the United States, United Kingdom, Canada, Australia, and Ireland.
2. Spanish: Spanish is the second most popular language on Pinterest, with a substantial user base in Spain and Latin American countries such as Mexico, Colombia, and Argentina.
3. Portuguese: Portuguese is another popular language on Pinterest, mainly due to the platform's popularity in Brazil.
4. German: German is widely spoken in Germany, Austria, and Switzerland, making it another prominent language on Pinterest.
5. French: French is spoken in several countries, including France, Canada (Quebec), and some African countries. Pinterest has a considerable user base in these regions.
6. Italian: Italy is another country where Pinterest is popular, making Italian a frequently used language on the platform.
7. Other languages: Pinterest also has users in regions where languages like Japanese, Korean, Chinese, Russian, and Dutch are predominantly spoken.

When creating content and Promoted Pins for Pinterest, it's essential to consider the language preferences of your target audience. Use relevant keywords, hashtags, and descriptions in the language spoken by your audience to improve discoverability and engagement. Additionally, ensure that your website and any linked content are also available in the same language to provide a seamless user experience.