Does ad duration affect visibility in the Home Feed?

Facebook advertising uses an ad placement algorithm to determine ad visibility in the Home Feed. This algorithm considers factors such as ad relevance, bid amount, targeting, engagement, and user behavior. Ads with high relevance and quality are more likely to appear in the Home Feed, while higher bids and budgets can increase visibility in competitive ad auctions. Ads are targeted to specific audience segments based on demographics, interests, and behaviors. Engagement metrics such as clicks, likes, comments, shares, and conversions are considered when determining ad visibility. User feedback is also considered to ensure a positive user experience. While ad duration does not directly impact ad visibility in the Home Feed, advertisers should consider the overall effectiveness and performance of their ad campaigns over time. Continuous optimization, testing, and refreshing of ad creatives can help maintain ad relevance and visibility in users' Home Feeds, ultimately driving better results for advertisers.