Here are 12 Pinterest Ads strategies and best practices to help you drive more traffic, conversions, and brand visibility, whether you're running e-commerce, affiliate marketing, or content-driven campaigns.

📌 1. Use High-Quality Vertical Images (2:3 Ratio)
Pinterest is a visual platform—vertical pins stand out more.

Use bright, high-resolution images with minimal clutter.

Optimal size: 1000 x 1500 pixels.

🧠 2. Design with Mobile in Mind
Over 80% of Pinterest users are on mobile.

Make sure your fonts are readable, and CTA buttons are clickable on small screens.

💬 3. Incorporate Text Overlay for Clarity
Add compelling, benefit-driven text directly on the image.

Keep it short and scannable: "Lose Weight Fast," "Free Meal Plan," "Easy DIY Guide."

Text overlay helps users instantly understand the value of the pin.

🎯 4. Use Specific Targeting Options
Pinterest allows interest, keyword, audience, and actalike (similar to lookalike) targeting.

Use keywords for search intent, and interests to reach casual browsers.

Upload email lists or retarget website visitors via Pinterest Tag.

📈 5. Start with Consideration Campaigns First
If you're new to Pinterest Ads, begin with Traffic or Conversions (Consideration) rather than Awareness.

Conversions take longer to optimize if your Pinterest Pixel (Tag) is new.

🖼� 6. A/B Test Pin Creatives
Run at least 2-3 variations of ad creatives per campaign.

Test different images, text overlays, or value propositions.

Keep headlines and links consistent for reliable data.

📊 7. Install the Pinterest Tag (Pixel) for Tracking
Track conversions, page visits, sign-ups, and cart actions.

Enables better retargeting and optimization.

Use tools like Google Tag Manager to install it easily.

⌛ 8. Give Ads Time to Mature (5–7 Days Minimum)
Pinterest's algorithm takes time to optimize.

Don't turn off ads too soon—allow time for learning.

Let the campaign run with consistent budget before making changes.

🛒 9. Leverage Shopping Ads (Catalogs)
If you have an e-commerce site, upload your product catalog.

Pinterest will dynamically create product pins with prices and info.

Great for retargeting people who've seen specific items.

🧪 10. Use Idea Pins for Engagement Campaigns
Use Idea Pins (multi-slide, short-form videos) to build brand awareness.

Currently, Idea Pins are not clickable, but they boost engagement and follower growth.

Great for top-of-funnel exposure.

💡 11. Use Clear Calls-to-Action (CTAs)
Strong CTAs improve CTR: "Shop Now," "Get the Free Guide," "Try It Today."

Test different CTAs in your ad text and on the image overlay.

💰 12. Use Affiliate Marketing or Lead Magnets with Value-First Approach
Don't just sell—educate or solve a problem.

Offer a free checklist, tutorial, or ebook that leads to your product or affiliate offer.

Pinterest users love planning and saving useful content.

Bonus: Top Niches That Work Well on Pinterest
DIY & Crafts

Health & Fitness

Fashion & Beauty

Home Decor

Recipes & Meal Plans

Personal Finance

Self-Improvement