How has the popularity of botanical skincare routines grown on Pinterest?

The popularity of botanical skincare routines has grown significantly on Pinterest in recent years. According to Pinterest's internal data, saves for "botanical skincare" have increased by 275% over the past year, and saves for "plant-based skincare" have increased by 35% over the same time period.

There are a few reasons why botanical skincare has become so popular on Pinterest. First, many users are looking for natural and organic skincare options that are free from harsh chemicals and synthetic fragrances. Botanical skincare products, which are made with plant-based ingredients, fit the bill perfectly.

Second, botanical skincare products are often associated with a holistic and mindful approach to self-care. Many Pinterest users are interested in wellness and self-care, and botanical skincare fits into this broader trend.

Finally, botanical skincare products are often seen as being more gentle and nourishing for the skin than traditional skincare products. Many users are looking for skincare options that will help them achieve a healthy, glowing complexion, and botanical skincare products are often seen as a natural and effective way to do this.

As a result of these trends, Pinterest is now home to a large and growing community of users who are interested in botanical skincare. There are many pins and boards dedicated to this topic, covering everything from DIY skincare recipes to product recommendations and tutorials. Whether you're a skincare enthusiast or just looking to learn more about natural and organic skincare options, Pinterest is a great resource for discovering new and exciting botanical skincare routines.