How can businesses use Pinterest to promote their cross-promotional campaigns with other brands?

Businesses can use Pinterest to promote cross-promotional campaigns with other brands in several ways:

1. Create a joint board: Collaborate with your partner brand to create a joint board focused on the cross-promotional campaign. Both brands can contribute pins, showcasing products, services, or content related to the campaign. Make sure to invite your partner brand as a collaborator, so they can add pins and contribute to the board's content.

2. Promote the campaign on both brands' profiles: Ensure that both brands promote the joint board and the cross-promotional campaign on their respective Pinterest profiles. This will help increase visibility and reach for the campaign.

3. Leverage promoted pins and video: Utilize Pinterest's paid advertising options, such as promoted pins and video, to boost the visibility of the joint board and the cross-promotional campaign. Both brands can contribute to the advertising budget to maximize reach and engagement.

4. Share the campaign on other social media platforms: Cross-promote the joint board and the cross-promotional campaign on both brands' other social media platforms, such as Instagram, Facebook, Twitter, or LinkedIn. This will help drive traffic to the Pinterest board and increase overall exposure for the campaign.

5. Create a landing page on both brands' websites: Develop a dedicated landing page on both brands' websites that highlights the cross-promotional campaign and provides more information about the joint board on Pinterest. Include clear calls-to-action (CTAs) to encourage users to visit the Pinterest board and engage with the campaign.

6. Utilize email marketing: Include information about the cross-promotional campaign and the joint board in both brands' email marketing campaigns. This can help drive traffic to the Pinterest board and increase overall engagement with the campaign.

7. Encourage user-generated content: Invite users to contribute their own pins related to the cross-promotional campaign, using a specific hashtag or by mentioning both brands in their pins. This will help foster a sense of community around the campaign and encourage users to engage with both brands on Pinterest.

8. Track performance and adjust strategy: Use Pinterest's analytics tools to track the performance of the joint board and the cross-promotional campaign. Identify which types of content perform best and adjust your strategy accordingly to maximize engagement and reach.

9. Host a contest or giveaway: Collaborate with your partner brand to host a contest or giveaway related to the cross-promotional campaign. Encourage users to engage with the joint board and both brands on Pinterest for a chance to win a prize. This can help increase visibility, engagement, and overall interest in the campaign.

10. Maintain a consistent brand voice and visual identity: Ensure that both brands maintain a consistent brand voice and visual identity throughout the cross-promotional campaign and on the joint board. This will help create a cohesive and professional image for the campaign and strengthen the partnership between the two brands.