How can businesses use Pinterest to showcase their expertise and thought leadership?

Businesses can use Pinterest to showcase their expertise and thought leadership in a few different ways:

1. Create boards featuring industry news and trends: Businesses can create boards that curate the latest news and trends in their industry. This can help establish them as a trusted source of information and demonstrate their expertise.
2. Share original research and data: Businesses can use Pinterest to share original research and data that they have collected. This can help them stand out as thought leaders and provide value to their followers.
3. Create how-to or tutorial boards: Businesses can create boards that feature how-to guides or tutorials related to their products or services. This can help them demonstrate their expertise and provide value to their followers.
4. Share case studies and success stories: Businesses can use Pinterest to share case studies and success stories that showcase their expertise and the results they have achieved for their clients.
5. Collaborate with other thought leaders: Businesses can use Pinterest to collaborate with other thought leaders in their industry. They can create shared boards or participate in group boards to showcase their expertise and build relationships with other industry leaders.
6. Use Pinterest's new "Chat in a Pin" feature: Pinterest's new "Chat in a Pin" feature allows users to chat in real-time within a pin. Businesses can use this feature to engage with their followers and answer questions, further establishing themselves as thought leaders.

Overall, Pinterest offers many opportunities for businesses to showcase their expertise and thought leadership. By creating engaging and informative boards and pins, collaborating with other industry leaders, and using Pinterest's new features, businesses can build their reputations as trusted sources of information and demonstrate their expertise.