How can businesses use Pinterest to promote their mobile apps or digital products?

1. Create a board for your app or digital product: Use this board to showcase the features, benefits, and use cases of your app or digital product.

2. Use keywords and hashtags: Use keywords and hashtags in your board and pin descriptions to make it easier for users to find your content.

3. Share screenshots and tutorials: Share screenshots and tutorials of your app or digital product in action to give users a better idea of how it works.

4. Use rich pins: Rich pins allow you to include additional information, such as pricing and availability, in your pins. This can be especially useful for promoting digital products.

5. Create a "how-to" board: Create a board filled with "how-to" pins that show users how to use your app or digital product to solve a specific problem or achieve a particular goal.

6. Share customer success stories: Share stories from customers who have had success using your app or digital product. This can help build trust and credibility with potential users.

7. Use Promoted Pins: Promoted pins are a paid advertising option that allows you to reach a larger audience on Pinterest. You can use Promoted Pins to drive traffic to your app's website or to a specific landing page.

8. Use Pinterest analytics: Use Pinterest's built-in analytics tools to track the performance of your pins and boards, and use this data to inform your content strategy.

9. Collaborate with other brands and influencers: Partner with other brands and influencers in your industry to create boards and pins together. This can help you reach a larger audience and build relationships with other industry leaders.

10. Include a call-to-action: Make sure to include a call-to-action in your pin descriptions, such as "Download now" or "Learn more," to encourage users to take action.