How can businesses use Pinterest to collaborate with other brands and businesses?

Businesses can use Pinterest to collaborate with other brands and businesses in a number of ways:

1. Create shared boards: Businesses can create shared boards and invite other brands or businesses to contribute pins. This is a great way to showcase a partnership, cross-promote products or services, or curate content around a specific theme or topic.
2. Participate in group boards: There are many group boards on Pinterest that are open to contributions from multiple users. Businesses can search for relevant group boards and request to join in order to collaborate with other brands and businesses.
3. Use Pinterest's new "Chat in a Pin" feature: Pinterest recently introduced a new feature that allows users to chat in real-time within a pin. Businesses can use this feature to collaborate with other brands and businesses on content creation, brainstorming, and planning.
4. Run joint contests or promotions: Businesses can use Pinterest to run joint contests or promotions with other brands or businesses. For example, they could create a board featuring products or services from both companies and encourage followers to rep or create their own pins using a specific hashtag.
5. Share each other's content: Businesses can also collaborate on Pinterest by sharing each other's content. This can help increase visibility and reach for both brands.
6. Create co-branded content: Businesses can work together to create co-branded content, such as infographics or videos, and share them on Pinterest. This can help both brands reach new audiences and build their reputations as thought leaders in their respective industries.

Overall, Pinterest offers many opportunities for businesses to collaborate with other brands and businesses. By using features like shared boards, group boards, and real-time chat, businesses can work together to create engaging content, increase visibility, and build relationships with other companies in their industry.