In the podcast episode titled "We Went Viral on Social Media by Helping Others with Cleaning" from This Morning, Adam Pisk, co-founder of BruntWork, discusses the company's rapid growth and its innovative approach to outsourcing.

🌍 BruntWork's Rapid Expansion
Adam Pisk co-founded BruntWork, a remote-only outsourcing company, which scaled to over 3,000 employees in just over three years. The company's headquarters is in Sydney, Australia, with operations in the Philippines, Colombia, and Kenya. BruntWork specializes in reducing operational costs by transitioning operations to cost-effective regions, serving clients in 14 countries, including the USA, Canada, Australia, the UK, New Zealand, and Singapore.
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🧼 Leveraging Social Media for Growth
In the podcast, Adam shares how BruntWork utilized social media platforms to promote cleaning services and engage with a broader audience. By creating content that showcased cleaning tips and transformations, the company was able to connect with potential clients and build a strong online presence.

💡 Insights on Outsourcing
Adam emphasizes that outsourcing is not limited to low-level tasks; any role that doesn't require physical presence can be outsourced. He highlights the importance of treating offshore team members as part of the local team, providing clear objectives, KPIs, and incentives to ensure successful outsourcing.