What is PopAds and how does it work?

PopAds is an online advertising network that specializes in pop-under advertising. It connects advertisers with website owners (publishers) who are willing to display ads on their websites. PopAds primarily serves pop-under ads, which are ads that open in a new browser window hidden beneath the active window. When the user closes the active window, they will see the pop-under ad.

Here's how PopAds works:

1. **Advertisers**: Advertisers create and submit their ad campaigns to PopAds, specifying details such as targeting criteria, bidding rates, and budget. They can set their own bidding rates for each campaign, determining how much they are willing to pay for each click or impression.

2. **Auction Process**: When a user visits a website within the PopAds network, PopAds conducts an auction to determine which ad will be displayed to the user. Advertisers compete for ad placements based on their bidding rates and targeting criteria.

3. **Ad Serving**: The winning ad is displayed to the user as a pop-under ad, appearing in a new browser window beneath the active window. The ad remains hidden until the user closes the active window, at which point they will see the pop-under ad.

4. **Publisher Revenue**: Website owners (publishers) earn revenue by displaying ads on their websites through PopAds. They receive a portion of the advertising revenue generated by the ads served on their websites, based on factors such as ad impressions, clicks, and conversions.

5. **Tracking and Reporting**: PopAds provides tracking and reporting tools for advertisers and publishers to monitor the performance of their ad campaigns. Advertisers can track metrics such as clicks, impressions, conversions, and expenditure, while publishers can track metrics such as ad impressions, clicks, and earnings.

Overall, PopAds provides advertisers with a cost-effective way to reach their target audience and drive website traffic, while offering website owners an opportunity to monetize their traffic by displaying ads on their websites. By connecting advertisers and publishers through its advertising network, PopAds facilitates the buying and selling of online advertising inventory in a streamlined and efficient manner.

PopAds is an advertising network that specializes in pop-under ads, a type of online advertisement that appears in a new browser window behind the current browser window. PopAds works by connecting advertisers who want to promote their products or services with website owners who are willing to display pop-under ads on their websites.

Here's how PopAds works:

1. **Advertisers**: Advertisers create ad campaigns on the PopAds platform by specifying their targeting criteria, such as geographic location, device type, and keywords. They also set their bid prices, which determine how much they are willing to pay for each ad impression or click.

2. **Website Owners (Publishers)**: Website owners sign up with PopAds to monetize their websites by displaying pop-under ads. They integrate a code snippet provided by PopAds into their website's HTML code, which allows PopAds to serve ads to their visitors.

3. **Ad Serving**: When a visitor lands on a website that has PopAds code installed, PopAds automatically detects the visitor's device, location, and other relevant information. Based on the targeting criteria specified by advertisers, PopAds selects the most relevant ad from its inventory and displays it in a new browser window behind the current window.

4. **User Interaction**: Pop-under ads typically appear when a user closes the current browser window or navigates away from the website. Since pop-under ads are less intrusive than pop-up ads, they often go unnoticed until the user finishes browsing and closes the browser window, resulting in higher visibility and engagement compared to other types of ads.

5. **Payment and Reporting**: Advertisers are charged for ad impressions or clicks delivered through the PopAds network based on their bid prices and the performance of their campaigns. Publishers earn revenue for displaying ads on their websites, with payments typically based on factors such as ad impressions, clicks, or conversions. PopAds provides both advertisers and publishers with reporting tools to track the performance of their campaigns and earnings.

Overall, PopAds works by connecting advertisers with website owners to deliver targeted pop-under ads to users browsing the web. It provides advertisers with a cost-effective way to reach their target audience, while allowing website owners to monetize their traffic by displaying ads on their websites.