How can businesses leverage YouTube annotations for interactive video experiences and calls-to-action?

While YouTube annotations are no longer available as of January 15, 2019, businesses can still leverage interactive video experiences and calls-to-action using the following alternatives:

1. Cards: YouTube cards are interactive elements that can be added to videos, providing additional information, links, or calls-to-action. There are several types of cards, including merchandise, fundraising, video, playlist, and poll cards. Use cards to engage viewers, encourage them to watch more content, or direct them to your website or other platforms.

2. End screens: End screens are customizable elements that appear during the last 5-20 seconds of a video. They can include images, text, and calls-to-action, such as subscribing to your channel, watching other videos, or visiting your website. Use end screens to summarize your content, promote related videos, or drive traffic to your external resources.

3. Links in video descriptions: Include links in your video descriptions to encourage viewers to visit your website, sign up for a newsletter, or access exclusive content. Make sure to clearly instruct viewers to check the video description for the link.

4. Timestamps and chapters: Organize your video content into chapters or sections using timestamps. This makes it easier for viewers to navigate your content and find the information they're looking for. Including timestamps can also increase watch time and engagement.

5. Interactive elements in external tools: Use third-party tools and platforms, such as HapYak, Wirewax, or Vidado, to create interactive video experiences with clickable buttons, quizzes, or forms directly within your YouTube videos. These tools often require a subscription but can provide advanced features and analytics.

6. Live streaming: Utilize YouTube Live to engage with your audience in real-time. During live streams, you can include calls-to-action, answer viewer questions, and encourage interaction. Live streaming can help build a stronger community around your brand and increase viewer loyalty.

7. Community posts: Engage with your audience using YouTube Community posts. Share updates, polls, or questions to encourage interaction and build a stronger connection with your viewers. Community posts can help drive engagement and increase the visibility of your content.

8. Playlists: Curate playlists of your videos or other relevant content to keep viewers engaged and encourage them to watch more of your content. Playlists can help increase watch time and provide a seamless viewing experience for your audience.

9. Animated thumbnails: Design eye-catching thumbnails with animated elements to attract viewers and encourage clicks. Thumbnails are the first thing viewers see when browsing YouTube, so make sure they stand out and accurately represent your content.

10. Consistent branding: Maintain consistent branding across your YouTube channel, videos, and other marketing materials. This can help viewers recognize your content and build trust in your brand, increasing the likelihood they'll engage with your calls-to-action.