What are some common online marketing metrics?

Common online marketing metrics, also known as key performance indicators (KPIs), help businesses measure the effectiveness of their digital marketing efforts and track progress towards achieving their goals. Here are some common online marketing metrics across various channels and tactics:

1. **Website Traffic Metrics**:
   - Total Visits: The total number of visits to your website within a specific time period.
   - Unique Visitors: The number of distinct individuals who visit your website within a specific time period.
   - Pageviews: The total number of pages viewed by visitors on your website.
   - Session Duration: The average duration of time visitors spend on your website during a session.

2. **Conversion Metrics**:
   - Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.
   - Cost per Conversion (CPC): The average cost incurred to acquire a single conversion.
   - Return on Investment (ROI): The ratio of revenue generated to the cost of the marketing campaign, expressed as a percentage.

3. **Email Marketing Metrics**:
   - Open Rate: The percentage of recipients who open an email campaign.
   - Click-Through Rate (CTR): The percentage of recipients who click on a link or call-to-action (CTA) within an email.
   - Conversion Rate: The percentage of email recipients who complete a desired action, such as making a purchase or signing up for a webinar.
   - Bounce Rate: The percentage of emails that are undelivered due to invalid addresses or other issues.

4. **Social Media Metrics**:
   - Engagement Rate: The percentage of followers who interact with a social media post through likes, shares, comments, or other actions.
   - Reach: The total number of users who see a social media post.
   - Follower Growth Rate: The rate at which your social media following increases over time.
   - Social Media Share of Voice: The percentage of online conversations or mentions related to your brand compared to competitors.

5. **Search Engine Optimization (SEO) Metrics**:
   - Organic Traffic: The number of visitors who reach your website through organic (non-paid) search engine results.
   - Keyword Rankings: The position of your website in search engine results pages (SERPs) for specific keywords or phrases.
   - Backlink Profile: The number and quality of external websites linking to your website.
   - Domain Authority: A metric that predicts how well a website will rank on search engine results pages (SERPs) based on various factors.

6. **Paid Advertising Metrics**:
   - Click-Through Rate (CTR): The percentage of users who click on an ad after seeing it.
   - Cost per Click (CPC): The average cost incurred each time a user clicks on an ad.
   - Conversion Rate: The percentage of ad clicks that result in a desired action, such as a purchase or form submission.
   - Ad Impressions: The total number of times an ad is displayed to users.

7. **Content Marketing Metrics**:
   - Content Engagement: The number of likes, shares, comments, or other interactions with content pieces, such as blog posts, videos, or infographics.
   - Time on Page: The average amount of time visitors spend on a content page.
   - Lead Generation: The number of leads generated through content downloads, gated content, or newsletter sign-ups.
   - Content Amplification: The reach and distribution of content through shares, reposts, or mentions by influencers or other websites.

These are just a few examples of common online marketing metrics used to measure the performance and effectiveness of digital marketing campaigns across various channels and tactics. Depending on your specific goals and objectives, you may track additional metrics to assess the success of your online marketing efforts.