Here's a suggested outline for Class 25: "Audit Smarter, Not Harder" in your Digital Marketing Course:

Class 25: Audit Smarter, Not Harder
Objective:
Teach students how to efficiently audit digital marketing campaigns, websites, and funnels using smart tools and streamlined workflows.

1. Introduction to Auditing (5 mins)
Why audits matter in digital marketing.

Common audit goals: performance, compliance, optimization.

2. What to Audit? (10 mins)
Break down audit areas:

Website Performance (Speed, Mobile UX, SEO)

SEO (On-page, Off-page, Technical)

Paid Ads (Targeting, CTR, CPC, Conversion tracking)

Email Marketing (Open rates, Click-throughs, Automation logic)

Social Media (Engagement, Reach, Follower growth)

Analytics (GA4, Tag Manager, Pixel setup)

3. Smart Tools for Faster Auditing (15 mins)
Introduce key tools that save time:

SEO: Ahrefs, SEMrush, Screaming Frog

Speed: Google PageSpeed Insights, GTmetrix

Ads: Google Ads Audit Reports, Facebook Ad Library

Analytics: Google Analytics, Looker Studio

Automation: Audit templates in Notion, Trello, or Airtable

4. Audit Frameworks & Checklists (10 mins)
Show templates/checklists (provide downloadable PDF or Notion link)

Priority tagging: High, Medium, Low impact issues

Setting up a recurring audit cycle (monthly, quarterly)

5. Quick Wins vs. Deep Fixes (10 mins)
How to spot "quick wins" (e.g., fixing title tags or broken links)

When to escalate for deeper technical or strategic fixes

6. Live Audit Demo (15–20 mins)
Choose a real or sample website/ad account

Show how to perform a 5-minute high-impact audit

Highlight areas of improvement

7. Assignment (5 mins)
Pick a digital property (own website, YouTube channel, or ad campaign).

Use provided checklist to perform a basic audit.

Submit a brief audit summary (problem + fix + impact).