What are some tools for social listening and reputation management?

There are several tools available for social listening and reputation management that businesses can use to monitor brand mentions, analyze sentiment, and engage with their audience. Here are some popular options:

1. **Hootsuite**: Hootsuite is a comprehensive social media management platform that allows businesses to schedule posts, monitor brand mentions, track keywords, and engage with their audience across multiple social media channels.

2. **Sprout Social**: Sprout Social offers social media management, monitoring, and analytics tools to help businesses manage their social media presence, monitor brand mentions, and engage with their audience effectively.

3. **Brandwatch**: Brandwatch is a powerful social listening and analytics platform that provides real-time insights into brand mentions, conversations, and trends across social media, news, blogs, forums, and review sites.

4. **Mention**: Mention is a social media monitoring tool that allows businesses to track brand mentions, monitor competitors, and analyze sentiment across various online channels, including social media, news, blogs, and forums.

5. **Buffer**: Buffer is a social media management platform that offers scheduling, analytics, and engagement tools to help businesses manage their social media presence. While primarily known for scheduling, Buffer also provides basic social listening features.

6. **Talkwalker**: Talkwalker is a social listening and analytics platform that helps businesses monitor brand mentions, track social media conversations, analyze sentiment, and measure the impact of their social media campaigns.

7. **HubSpot Social Inbox**: HubSpot offers a Social Inbox feature as part of its marketing automation platform, allowing businesses to monitor brand mentions, engage with their audience, and track social media interactions within the same dashboard as other marketing activities.

8. **Google Alerts**: Google Alerts is a free tool that allows businesses to set up email notifications for specific keywords or phrases related to their brand, products, or industry. While not as robust as dedicated social listening tools, Google Alerts can still be useful for monitoring online mentions.

9. **Reputology**: Reputology is a reputation management platform specifically designed for monitoring and managing online reviews and reputation across various review sites, including Google My Business, Yelp, TripAdvisor, and more.

10. **Yext Reviews**: Yext Reviews is a reputation management tool that helps businesses monitor and manage online reviews across multiple review sites, respond to customer feedback, and track review performance over time.

These are just a few examples of social listening and reputation management tools available to businesses. It's essential to evaluate each tool's features, pricing, and suitability for your specific needs before making a decision.