In the first installment of this series, Trevor Mauch, CEO of Carrot, teams up with David Lecko to explore how offline marketing efforts can drive online interest. In today's digital age, prospects are likely to search for you online after encountering your offline marketing materials. If your online presence isn't up to standard, you risk losing potential deals and diminishing your business impact. This series delves into strategies for enhancing your online presence, emphasizing how a well-crafted website can significantly boost your credibility and complement your offline marketing efforts.