Online-to-offline (O2O) marketing merges digital and physical business strategies to encourage customers to transition from online interactions to in-store visits. This approach is utilized by businesses of all sizes to integrate their online presence with their physical stores. Understanding how O2O sales operate can enhance your performance in marketing, retail, or sales roles, ultimately helping brands increase revenue.

In this video, we'll define "O2O marketing," discuss its advantages, address common questions, and provide examples to guide your own marketing strategies.

**What is O2O?**

O2O marketing refers to the interaction between online sales strategies and in-person shopping experiences. It often involves tactics designed to drive customers from online platforms to physical stores. Additionally, O2O can describe scenarios where customers place orders online and then pick them up in-store or make purchases online but return items in physical locations.