How do internal and external backlinks differ in terms of their impact on website SEO and ranking?

Internal and external backlinks differ in their impact on website SEO and ranking:

Internal Backlinks:
Internal backlinks are links that point from one page on a website to another page within the same website.
They help establish website structure and hierarchy, guiding users and search engines to important pages.
Internal backlinks distribute link equity (also known as link juice) within the website, boosting the authority and ranking potential of linked pages.
They facilitate crawling and indexing of website content by search engine bots, improving the discoverability of pages.
Internal backlinks contribute to a positive user experience by providing navigation pathways and facilitating content exploration.
External Backlinks:
External backlinks, also known as inbound links or backlinks, are links from other websites pointing to your website.
They are considered votes of confidence or endorsements from other websites, indicating to search engines that your website is reputable and valuable.
External backlinks from authoritative and relevant websites can significantly impact your website's authority and rankings.
They contribute to the link profile of your website, which is an important factor in search engine algorithms.
External backlinks can drive referral traffic to your website, expanding your audience and increasing brand visibility.
However, not all external backlinks are beneficial—low-quality or spammy backlinks can have a negative impact on your website's SEO and rankings.
In summary, internal backlinks primarily influence website structure, navigation, and crawlability, while external backlinks play a crucial role in establishing authority, credibility, and visibility in search engine results. Both types of backlinks are important components of a comprehensive SEO strategy and should be utilized strategically to improve website rankings and performance.