What is press release submission in SEO?

Press release submission is the process of creating and distributing a press release to media outlets, journalists, and other relevant publications, with the goal of generating coverage, backlinks, and exposure for your brand or business.

In the context of SEO, press release submission can be an effective way to build high-quality backlinks and improve your search engine rankings. When you create a press release, you can include links to your website or specific pages on your website, which can help to improve your search engine rankings and drive traffic to your website.

To use press release submission for SEO, it's important to follow best practices for creating and distributing press releases. Here are some tips for using press release submission for SEO:

1. Create high-quality content: Create high-quality content that is relevant and valuable to your target audience. Your press release should be newsworthy, informative, and engaging, and should include relevant keywords and links to your website.
2. Use reputable press release distribution services: Use reputable press release distribution services that have high domain authority, traffic, and engagement. Look for services that are trusted by journalists and media outlets, and that have a track record of generating coverage and exposure for brands and businesses.
3. Build relationships with journalists and media outlets: Build relationships with journalists and media outlets by providing them with exclusive content, insights, and access. When you build relationships with journalists and media outlets, you can increase the chances of your press release being covered and linked to.
4. Monitor your backlink profile: Regularly monitor your backlink profile to ensure that it remains healthy and natural. Use tools like Google Search Console or Ahrefs to track your backlinks and disavow any toxic or spammy backlinks that may appear in the future.

By following these tips, you can use press release submission for SEO to build high-quality backlinks, improve your search engine rankings, and generate coverage and exposure for your brand or business.