What is broken link building?

Broken link building is a link building strategy that involves finding broken links on other websites and offering to replace them with working links to relevant content on your own website.

Here's how it works:

1. Use a tool such as Ahrefs, SEMrush, or Screaming Frog to find broken links on websites in your niche. These tools can crawl a website and identify any links that lead to 404 error pages (pages that no longer exist).
2. Review the broken links to determine if any of them are relevant to your website. If you find a broken link that is relevant, make a note of the URL and the website where it is located.
3. Create a piece of content on your own website that is relevant to the broken link. This could be a blog post, a resource page, or any other type of content that would be a good fit for the link.
4. Reach out to the website owner and let them know about the broken link. In your outreach email, include a link to the broken link and a link to your own relevant content. Explain that you noticed the broken link and thought that your content might be a good replacement.
5. If the website owner is interested, they will update the broken link to point to your content. This will give you a high-quality backlink from a relevant website, which can help improve your search engine rankings and drive traffic to your site.

Broken link building can be an effective way to build high-quality backlinks, but it can also be time-consuming. It's important to carefully evaluate each broken link to determine if it is worth pursuing, and to create high-quality, relevant content for each link that you do pursue.