How does off-page SEO differ from on-page SEO?

On-page SEO and off-page SEO are two important aspects of search engine optimization (SEO) that help improve the visibility and ranking of a website on search engine results pages (SERPs).

On-page SEO refers to the optimization techniques that are applied directly to the website's pages, content, and architecture. This includes optimizing title tags, meta descriptions, headers, images, and content to make them more relevant to search engines and users. On-page SEO also involves improving the website's structure, making it more user-friendly, and ensuring that it is mobile-friendly and has a fast loading speed.

Off-page SEO, on the other hand, refers to the optimization techniques that are applied outside of the website, with the aim of building its online presence and authority. This includes link building, social media marketing, and influencer marketing. Off-page SEO focuses on increasing the website's visibility and credibility by getting high-quality backlinks from other reputable websites, building a strong social media presence, and engaging with influencers in the industry.

In summary, on-page SEO focuses on optimizing the website's content and structure, while off-page SEO focuses on building the website's online presence and authority through external factors such as backlinks and social media engagement. Both on-page and off-page SEO are important for a successful SEO strategy and should be used together to achieve the best results.