What is the Skyscraper technique in SEO?

The Skyscraper technique is an SEO strategy popularized by Brian Dean of Backlinko. It's designed to create high-quality content that attracts backlinks, improves search engine rankings, and drives organic traffic. Here's how the Skyscraper technique works:

1. **Identify Link-Worthy Content**: The first step is to research and identify popular content in your industry or niche that has already attracted a significant number of backlinks. This could be content that ranks well in search engines or is widely shared on social media.

2. **Create Something Better**: Once you've identified the link-worthy content, the next step is to create something even more valuable, comprehensive, and useful. The goal is to make your content the best resource available on that topic.

3. **Improve on Competing Content**: Enhance your content by:
   - Adding more in-depth information.
   - Updating it with the latest data and statistics.
   - Improving the design and user experience.
   - Making it more actionable with practical tips and advice.

4. **Publish and Promote**: After creating your improved content, publish it on your website. Then, actively promote it to influencers, bloggers, and websites that linked to similar content in the past. Outreach can include personalized emails, social media engagement, and networking in relevant communities.

5. **Track Results**: Monitor the performance of your content using analytics tools. Track the number of backlinks it attracts, its search engine rankings, and the organic traffic it generates over time.

The Skyscraper technique leverages the principle that creating exceptional content that stands out from existing resources increases its likelihood of attracting backlinks naturally. This, in turn, can improve your site's authority and visibility in search engine results. It emphasizes quality over quantity and encourages a strategic approach to content creation and promotion in SEO.