How do you do broken link building?

Here is a step-by-step guide to broken link building:

1. Use a tool such as Ahrefs, SEMrush, or Screaming Frog to find broken links on websites in your niche. These tools can crawl a website and identify any links that lead to 404 error pages (pages that no longer exist).
2. Review the broken links to determine if any of them are relevant to your website. If you find a broken link that is relevant, make a note of the URL and the website where it is located.
3. Create a piece of content on your own website that is relevant to the broken link. This could be a blog post, a resource page, or any other type of content that would be a good fit for the link.
4. Reach out to the website owner and let them know about the broken link. In your outreach email, include a link to the broken link and a link to your own relevant content. Explain that you noticed the broken link and thought that your content might be a good replacement.
5. If the website owner is interested, they will update the broken link to point to your content. This will give you a high-quality backlink from a relevant website, which can help improve your search engine rankings and drive traffic to your site.

Here are a few tips to keep in mind when doing broken link building:

* Focus on finding high-quality, relevant broken links. It's not worth your time to pursue broken links that are not relevant to your website or that are low quality.
* Create high-quality, relevant content for each broken link that you pursue. Your content should be valuable and informative to the website's audience, and it should be well-written and well-designed.
* Personalize your outreach emails. Avoid using generic templates, and take the time to craft a personalized message for each website owner.
* Follow up on your outreach emails. It's common for website owners to be busy or to miss your initial email, so don't be afraid to follow up if you don't hear back.
* Track your progress. Keep track of the broken links you pursue, the content you create, and the results you get. This will help you evaluate the effectiveness of your broken link building efforts and make improvements as needed.

Broken link building can be an effective way to build high-quality backlinks, but it can also be time-consuming. It's important to carefully evaluate each broken link to determine if it is worth pursuing, and to create high-quality, relevant content for each link that you do pursue.