What is link juice and how does it flow through a website?

Link juice is an SEO term that refers to the value or authority passed from one webpage to another through hyperlinks. When a webpage links to another page, it essentially "votes" for it, passing along some of its own SEO power or "juice."

🧃 What Is Link Juice?
Think of it like digital reputation points.
When a high-authority page links to your page, your page gets a share of that trust and relevance in Google's eyes.

🔗 How Does Link Juice Flow?
Here's a simple breakdown:

1. Internal Links
Your own pages linking to each other.

Spreads link juice within your site.

Helps Google crawl & understand your site's structure.

Example:

html
Copy
Edit
<a href="/blog/seo-tips">Check out our SEO tips</a>
✅ Best used for:

Boosting lower-ranking pages

Connecting related content

Improving crawlability

2. External Links (Backlinks)
When other websites link to you.

Source of most powerful link juice.

More valuable when:

Comes from high-authority sites

Relevant to your niche

Uses good anchor text

💡 Factors That Affect Link Juice Flow

Factor   Impact on Link Juice
✅ DoFollow Links   Pass link juice
❌ NoFollow Links   Pass no or minimal juice (in most cases)
🌐 Page Authority   Higher = more juice
🔗 Number of Outbound Links   More links = thinner juice for each
📌 Anchor Text   Helps target keyword relevance
🗺 Internal Link Structure   Clean structure spreads juice efficiently
🧠 Visualization: Think of Link Juice Like Water
Homepage = large tank of water

Internal links = pipes to other pages

More links = more pipes, but each gets a smaller flow

Strategic linking = directs more water to where it's needed most

✅ Best Practices for Maximizing Link Juice
Get backlinks from high-authority, relevant sites

Use internal linking to boost important or new content

Update old pages with links to new ones

Avoid broken links or orphan pages

Minimize spammy outbound links