How do Google Maps rankings impact a business's visibility in local search results for Local SEO?

Google Maps rankings play a significant role in determining a business's visibility in local search results for Local SEO (Search Engine Optimization). Here's how Google Maps rankings impact a business's visibility:

Map Pack Placement: Local search results often include a "Map Pack" prominently displayed at the top of the search results page. This Map Pack typically shows a map with three local businesses related to the search query. The businesses displayed in the Map Pack are determined based on their relevance, distance, and prominence, which are factors influenced by Google Maps rankings.
Local 3-Pack: Being featured in the Local 3-Pack, which consists of the top three local search results displayed with map pins, significantly boosts visibility. Businesses that appear in the Local 3-Pack are more likely to attract clicks and website visits, as they are prominently displayed above organic search results.
Local Finder Results: When users click on the "More places" link in the Map Pack or perform a more detailed local search, they are directed to the Local Finder results page. Businesses with higher Google Maps rankings are more likely to appear at the top of the Local Finder results, increasing their visibility to users searching for local businesses.
Google My Business Profile: Google Maps rankings are closely tied to a business's Google My Business (GMB) profile. Optimizing and maintaining an accurate and up-to-date GMB profile, including business name, address, phone number, categories, and customer reviews, positively impacts Google Maps rankings and visibility in local search results.
Reviews and Ratings: Positive customer reviews and high ratings on Google My Business contribute to a business's prominence and credibility in Google Maps rankings. Encouraging satisfied customers to leave reviews and responding to reviews promptly can help improve a business's visibility in local search results.
Relevance and Distance: Google Maps rankings consider the relevance of a business to the user's search query and the physical proximity of the business to the user's location. Businesses that accurately represent their services and are located close to the user's location are more likely to rank higher in local search results.
User Engagement: User engagement signals, such as clicks to call, clicks for directions, and website visits from Google Maps, contribute to a business's prominence in Google Maps rankings. Encouraging users to engage with the business through Google Maps can improve visibility and rankings.
NAP Consistency: Ensuring consistency in business name, address, and phone number (NAP) across all online platforms, including Google My Business, website, directories, and social media profiles, helps improve a business's prominence and visibility in local search results.
In summary, Google Maps rankings directly impact a business's visibility in local search results for Local SEO. Optimizing Google My Business profiles, earning positive reviews, ensuring relevance and proximity, and encouraging user engagement are key strategies to improve Google Maps rankings and increase visibility in local search results.