What are local keywords?

Local keywords are specific terms or phrases that include location-specific information and are used in online content, such as website pages, blog posts, Google My Business listings, and online advertising campaigns, to target users searching for products or services in a particular geographic area. These keywords typically include location-specific terms, such as city names, neighborhood references, zip codes, or landmarks, to signal to search engines that the content is relevant to users in that location.

For example, if a restaurant in San Francisco wants to target users searching for "Italian restaurant," they might use the local keyword "Italian restaurant in San Francisco" or "best Italian restaurant in the Bay Area" to attract users looking for Italian cuisine in the San Francisco area.

Local keywords are essential for businesses that rely on local customers, such as brick-and-mortar stores, restaurants, service-based businesses, and professionals with physical locations. By incorporating location-specific terms into their online content and marketing efforts, businesses can improve their visibility in local search results, attract more local customers, and drive growth in their local markets.