What are geo-targeted keywords?

Geo-targeted keywords are specific keywords or phrases that include geographic modifiers, such as city names, neighborhoods, regions, or other location-based identifiers. These keywords are used in digital marketing and search engine optimization (SEO) strategies to target audiences in particular geographic locations.

For example, instead of targeting broad keywords like "pizza delivery," a local pizza restaurant might use geo-targeted keywords like "pizza delivery in [city name]" or "best pizza in [neighborhood]" to attract customers searching for pizza in their local area.

Geo-targeted keywords are essential for businesses that operate in specific locations and want to target customers in those areas. By incorporating location-specific terms into their keyword strategy, businesses can increase their visibility in local search results and attract more relevant traffic from potential customers nearby.

Geo-targeted keywords can be used in various digital marketing channels, including website content, blog posts, meta tags, local business listings, pay-per-click (PPC) advertising campaigns, and social media posts. They help businesses align their marketing efforts with their target audience's location and improve their chances of reaching local customers who are actively searching for their products or services.