In this session, recorded at T&C 2024, we'll explore how to adapt your SEO strategy to focus on "signals" and "user interaction" to improve rankings for your local clients in 2024 and beyond. Given the volatility of the SEO landscape in 2023, we'll cover how to effectively navigate Google's EEAT, Helpful Content Updates, and the key signals Google uses for better map rankings. You'll learn:

- How to optimize for Google's E-E-A-T (Experience, Expertise, Authority, and Trustworthiness).
- Strategies to enhance your content and avoid penalties from Google's Helpful Content Update.
- Techniques to boost your Maps rankings by leveraging signal generation for 2024 and beyond.

This guide is a goldmine of information! Appreciate your work.