Keith "Lambo" Evans is a renowned expert in Conversion Rate Optimization (CRO) and Local Search Engine Optimization (SEO), dedicated to assisting small businesses in enhancing their online presence and increasing sales. Based in Boise, Idaho, he serves as the Chief Executive Officer of UpHero, a company specializing in internet marketing solutions. �
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Professional Background and Expertise:

UpHero: As CEO, Keith leads a team that offers comprehensive internet marketing strategies, focusing on CRO and local SEO to help businesses achieve higher conversion rates and improved search engine rankings. �

Educational Initiatives: Through platforms like Trident Rank Method, Keith provides courses such as "Hack Your Chamber of Commerce Page," which guides businesses on optimizing their local SEO by customizing their Chamber of Commerce listings. �
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Online Presence and Resources:

YouTube Channel: Keith maintains an active YouTube channel where he shares insights on CRO and local SEO. Notable videos include discussions on enhancing website conversions and the impact of design elements on user engagement. �
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Social Media: He engages with the community through his Facebook page, offering free tips on maximizing social media and internet marketing efforts. �
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Philosophy and Approach:

Keith emphasizes the importance of understanding human psychology in marketing, advocating for content that resonates with audiences rather than solely focusing on SEO rankings. He believes in creating content that people crave and want to consume more of, moving beyond content created just for ranking purposes. �
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Educational Contributions:

Through his courses and online content, Keith provides actionable strategies for businesses to improve their local SEO and CRO. His teachings cover topics like optimizing Chamber of Commerce pages for better local search visibility and practical tips for boosting website conversions. �
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Keith "Lambo" Evans stands out as a valuable resource for small businesses aiming to enhance their online presence through effective CRO and local SEO strategies.