In your experience, how do you determine whether the target audience for traditional SEO should be broader or more specific?

The target audience for traditional SEO is typically broader compared to Local SEO. Traditional SEO aims to attract a wide range of users who are searching for information, products, or services relevant to a particular industry, topic, or niche, regardless of their geographic location. Here's why the target audience for traditional SEO is broader:

1. **National or Global Focus**: Traditional SEO campaigns often target a national or global audience, rather than specific local markets. Businesses operating on a larger scale or with a broad customer base may focus their SEO efforts on attracting users from different regions, countries, or demographic segments.

2. **Industry or Topic Relevance**: Traditional SEO targets users interested in specific industries, topics, or niches, rather than specific geographic areas. For example, an e-commerce website selling sporting goods may target users interested in sports and fitness products, regardless of their location.

3. **Broad Keywords and Search Terms**: Traditional SEO campaigns typically target broad keywords and search terms with national or global relevance. These keywords may include general terms related to the industry, product category, or topic, rather than specific location-based modifiers commonly used in Local SEO.

4. **Content Depth and Breadth**: Traditional SEO often involves creating comprehensive and authoritative content that addresses a wide range of topics, questions, and user intents within a particular industry or niche. This content aims to attract users at various stages of the buyer's journey and provide valuable information to a broad audience.

5. **Competitive Landscape**: The competitive landscape in traditional SEO can be highly diverse and competitive, as businesses compete for visibility and rankings on a national or global scale. SEO strategies in traditional SEO may involve targeting competitive keywords, building high-quality backlinks, and optimizing content to stand out in crowded search results.

Overall, the target audience for traditional SEO is broader and more diverse compared to Local SEO, which focuses on attracting users within specific geographic areas. Traditional SEO aims to reach a wide range of users interested in particular industries, topics, or products, regardless of their location, and requires strategies tailored to a national or global audience.