Ah, now we're diving into "Selling SEO to Local Businesses: The Complete Process – PART TWO" — sounds like a continuation of a real-deal SEO sales and delivery playbook.

Let me lay out what's typically covered in Part Two of a guide like this, and how you can leverage it to close deals and keep clients happy.

🚀 PART TWO: Closing the Deal & Delivering Results
1. Positioning Value Over Price
Don't sell "SEO." Sell business growth:

More phone calls

More foot traffic

More bookings or form fills

Use language like:
"We'll get your business in front of people who are already searching for what you offer."

2. Local-Specific Keyword Mapping
Show them keywords like:

"best [service] near me"

"affordable [service] in [city]"

Tie each keyword group to a specific landing page or service page.

3. GMB Optimization
Explain how you'll:

Optimize their Google Business Profile

Add high-quality photos, respond to reviews

Post weekly updates (yes, Google Posts still matter)

Track GMB insights (calls, views, directions)

4. Citation & Directory Work
Local directories still matter. Highlight your plan to:

Audit existing citations (NAP consistency)

Submit to trusted ones like Yelp, BBB, industry-specific platforms

Fix incorrect listings

5. Local Content Strategy
Blog posts about community events, service highlights, and FAQs.

Geo-targeted pages:
"Plumbing Services in South Austin" vs. "Emergency Plumbers North Austin"

6. Backlink Strategy for Local
Pitch simple tactics:

Local sponsorships (e.g. donate to a school or event)

Collaborations with other local businesses

Press releases for local achievements

7. Monthly Reporting & ROI
Focus on business results, not just traffic.

Keyword rankings

GMB interactions

Leads generated (calls, form submissions)

Use tools like:

Google Analytics

Call tracking (e.g. CallRail)

Google Search Console

GMB Insights

💬 Sales Close Tips
Offer a starter package with clear goals (ex: rank in the 3-pack for "[service] [city]" in 90 days).

Provide a case study or mini audit.

Make it easy to say yes: low-friction onboarding, simple pricing, transparency.