**2 Local SEO Mistakes Impacting Your Google Rankings in 2024 (And How to Fix Them)**

In today's video on local SEO mistakes, I want to highlight some common errors that often hinder local businesses' Google rankings and overall performance.

The two main mistakes I frequently encounter are:

1. **Targeting Location-Specific Keywords with Separate Pages:** Many businesses create pages aimed at specific locations to boost local prominence. However, these location-specific pages often have little impact on overall business performance. Instead, focus on producing comprehensive, high-quality content that establishes your authority. This approach will help you rank for location-based terms, but remember, it won't necessarily increase phone calls or direct engagement.

2. **Writing Broad Blog Content Instead of Addressing Specific Questions:** Another common mistake is creating blog posts or local articles on broad topics rather than focusing on answering specific questions related to your services. Tailoring your content to address precise queries from your target audience will be more effective in driving local traffic and generating phone calls.

By addressing these issues, you can improve your local SEO strategy, attract more local traffic, and enhance your website's ranking.

If you have any questions about local SEO or need advice on improving your local rankings, feel free to ask in the comments below. I'm here to help local business owners avoid these and other common mistakes.

You make learning fun! I always look forward to your videos.