What are geo-specific meta tags?

Started by Hamilton, Apr 21, 2024, 01:51 PM

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Hamilton

What are geo-specific meta tags?

SEO

Geo-specific meta tags are HTML meta tags used to provide search engines and other web crawlers with information about the geographic location of a web page or website. These meta tags help search engines understand the geographic relevance of a page's content and can influence how the page is indexed and displayed in search results for users in specific locations. Here are some common geo-specific meta tags:

1. **Geo.region**: This meta tag specifies the geographic region or country associated with the content of the web page. It uses two-letter country codes from ISO 3166-1 alpha-2, such as "US" for the United States or "GB" for the United Kingdom.

   Example: `<meta name="geo.region" content="US">`

2. **Geo.placename**: This meta tag provides the name of the geographic location associated with the content of the web page. It typically includes the name of a city, town, landmark, or other identifiable location.

   Example: `<meta name="geo.placename" content="New York City">`

3. **ICBM (Latitude and Longitude)**: The ICBM meta tag specifies the latitude and longitude coordinates of the geographic location associated with the content of the web page. This tag is often used in conjunction with the Geo.position meta tag.

   Example: `<meta name="ICBM" content="40.7128, -74.0060">`

4. **Geo.position**: This meta tag specifies the latitude and longitude coordinates of the geographic location associated with the content of the web page. It is similar to the ICBM meta tag but uses a different format.

   Example: `<meta name="geo.position" content="40.7128;-74.0060">`

5. **Geo.regionname**: This meta tag provides the name of the geographic region (such as a state or province) associated with the content of the web page.

   Example: `<meta name="geo.regionname" content="New York">`

6. **DC.title**: While not specifically a geo-specific meta tag, the Dublin Core (DC) title meta tag can be used to include location-specific information in the title of the web page. This can help improve the relevance of the page for users searching for location-specific content.

   Example: `<meta name="DC.title" content="Best Restaurants in New York City">`

Including geo-specific meta tags in your website's HTML code provides search engines with valuable information about the geographic relevance of your content, which can help improve the visibility and ranking of your website in local search results.

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