In what ways do local schema tags differ from traditional schema tags?

Local schema tags and traditional schema tags serve distinct purposes and are used to provide different types of information to search engines. Here's how they differ:

1. **Local Schema Tags**:
   - Local schema tags are specifically designed for businesses with a physical location, such as brick-and-mortar stores, restaurants, or service providers operating in specific geographic areas.
   - They include schema markup that provides information relevant to local businesses, such as business name, address, phone number (NAP), opening hours, service areas, and geographic coordinates.
   - Local schema tags help search engines understand the geographic relevance of a business and improve its visibility in local search results, including the local 3-pack and Google Maps.
   - Examples of local schema tags include LocalBusiness, PostalAddress, GeoCoordinates, OpeningHoursSpecification, and Review.

2. **Traditional Schema Tags**:
   - Traditional schema tags are more general and can be used for a wide range of content types and industries, including articles, products, events, organizations, and more.
   - They include schema markup that provides structured data about the content of web pages, such as article metadata, product details, event information, organizational data, and reviews.
   - Traditional schema tags help search engines understand the context and content of web pages, which can lead to the display of rich snippets, featured snippets, and other enhanced search results.
   - Examples of traditional schema tags include Article, Product, Event, Organization, Review, FAQPage, and many others.

In summary, while both local schema tags and traditional schema tags provide structured data markup to help search engines understand web page content, they serve different purposes and are used for different types of entities. Local schema tags are specifically tailored for businesses with physical locations and aim to improve their visibility in local search results, while traditional schema tags are more general-purpose and can be used for a wide range of content types and industries in traditional SEO.