Here's a breakdown of Edge to Edge SEO – Podcast Episode 12, where the spotlight is on a Marketing Specialist working with a Local Flooring Company, sharing real-world strategies that bring in measurable results for small businesses.

🎧 Episode 12 Summary: Edge to Edge SEO
Guest: Local Marketing Specialist
Industry: Flooring & Home Improvement
Focus: Local SEO, Google Ads, and Website Optimization

🛠� Key Local Marketing Tactics Discussed:
1. Google Business Profile Optimization
Add weekly updates (photos, promotions, new installs).

Encourage photo reviews from happy clients (before/after shots).

Use product listings for services like "hardwood installation" or "tile repair."

📍"We noticed a 35% increase in calls within 60 days just from updating images and responding to every review."

2. Localized Website Content
Create service area pages:

/flooring-company-in-austin

/hardwood-refinishing-round-rock

Blog topics like:

"Best Flooring Types for Texas Weather"

"Tile vs. Vinyl: What Homeowners Should Know in 2025"

3. Google Ads + Local Keywords
Hyperlocal campaigns targeting zip codes

Negative keywords like "cheap" or "DIY" to filter unqualified leads

Used click-to-call extensions for mobile traffic

💰 Result: "$1,000/mo in ad spend turned into $18K in new jobs monthly."

4. Schema Markup for Local SEO
Added LocalBusiness, Review, and Service schema to pages.

Helps with rich results (stars, FAQs, and pricing info in search).

5. Partnership Backlinks
Collaborated with:

Interior designers

Real estate agents

Property managers

Swapped backlinks and referrals, boosting both SEO and offline leads.

📈 Measurable Results
📞 45% increase in phone inquiries

💻 26% increase in form submissions

🏆 Top 3 map pack ranking in 4 local cities within 90 days

🔧 Tools Mentioned:
BrightLocal – Citation tracking + GBP audit

CallRail – Call tracking to identify ad performance

Surfer SEO – To optimize landing page copy

Yoast/Rank Math – For easy schema & SEO settings in WordPress