That sounds like you're referencing a behind-the-scenes chat or webinar—possibly a podcast or call—with someone named Seth, discussing Local Maps Ranking and SEO strategies, maybe taken from a "Phone Call" or similar source. If you're looking for:

A summary of what was discussed,

Actionable insights from Seth,

Or a transcript breakdown,

But to give you something useful right now, here's a general breakdown of what Seth might've shared, based on common expert SEO discussions around local maps ranking:

🔍 Behind the Scenes with Seth: Key Insights on Local SEO & Maps Ranking
1. Google Business Profile Optimization
NAP Consistency (Name, Address, Phone): Must match across all listings.

Add categories carefully – primary category is crucial.

Include keywords in your business description and services.

Keep business hours updated, add photos regularly.

2. Citations Still Matter
Build local citations on sites like Yelp, YellowPages, BBB, etc.

Use structured citations (with schema markup) on your site.

3. Reviews Are Powerful
Encourage regular 5-star reviews.

Respond to all reviews, positive or negative.

Keywords in reviews can actually help map visibility.

4. Geo-Grid Tracking & Tools
Tools like Local Viking, GMB Everywhere, or BrightLocal can help see where you rank in different locations.

Local rankings aren't the same even a mile apart—track your geo-grid visibility.

5. Proximity, Prominence & Relevance
Proximity: How close your business is to the searcher.

Prominence: Your business's authority (links, mentions, reviews).

Relevance: How well your listing matches the search query.

6. Link Building Still Works
Local backlinks from community blogs, chambers of commerce, and news sites move the needle.

Embed your Google Maps location in blog posts and outreach content.

7. Call Tracking Without Hurting SEO
Use dynamic call tracking numbers with a static NAP on site using schema and tracking tags.