What impact has Likee had on digital trends in social media usage?

Likee, formerly known as LIKE, is a popular short video creation and sharing platform developed by Singaporean company BIGO Technology. It has had a significant impact on digital trends in social media usage, particularly among younger users, in several ways:

1. Short-form video content: Likee has contributed to the growing trend of short-form video content on social media platforms. The app's focus on creating and sharing 15-second videos has inspired similar features on other platforms, such as TikTok, Instagram Reels, and YouTube Shorts.

2. Creative expression and user-generated content: Likee encourages users to create and share creative videos using various editing tools, filters, and effects. This has led to an increase in user-generated content and fostered a community of creators who express themselves through short videos.

3. Live streaming: Likee has also popularized live streaming as a means of engaging with fans and monetizing content. Users can interact with their followers in real-time, accept virtual gifts, and even earn revenue from their live streams.

4. Social commerce: Likee has integrated e-commerce features into its platform, allowing users to purchase products directly from videos and live streams. This has contributed to the growth of social commerce, where social media platforms are used not only for content sharing and communication but also for online shopping.

5. Global reach: With its availability in multiple languages and localized content, Likee has expanded its user base across various regions, including Southeast Asia, India, the Middle East, and South America. This has helped to diversify digital trends in social media usage and introduce new cultural influences into global social media content.

6. AI-driven personalization: Likee uses artificial intelligence (AI) to analyze user preferences and recommend personalized content. This has influenced other social media platforms to adopt similar AI-driven personalization features to improve user engagement and content discovery.

7. Influencer marketing: Likee has played a role in the rise of influencer marketing, as brands have recognized the potential of partnering with popular creators on the platform to reach younger audiences. This has led to an increase in sponsored content and brand collaborations on Likee and other short video platforms.

8. Dance and music trends: Likee's music integration features have contributed to the viral spread of dance and music trends on social media. Users can add popular songs to their videos, sync their movements to the beat, and share their creations with others, fostering a global community of dancers and music enthusiasts.

In summary, Likee has significantly impacted digital trends in social media usage by popularizing short-form video content, live streaming, social commerce, AI-driven personalization, and influencer marketing. The platform has also played a role in spreading dance and music trends and diversifying global social media content through its global reach and localized approach.