What are the key metrics Likee uses to measure user satisfaction?

Likee uses several key metrics to measure user satisfaction and evaluate the effectiveness of its platform. Some of these metrics include:

1. User engagement: User engagement metrics, such as daily active users (DAUs), weekly active users (WAUs), and monthly active users (MAUs), help Likee understand how frequently users are accessing and interacting with the platform. High engagement levels typically indicate a positive user experience.

2. Session length and frequency: Session length and frequency measure the amount of time users spend on the platform and how often they return. Longer session lengths and higher frequency rates suggest that users find the platform engaging and satisfying.

3. Content consumption and creation: Metrics related to content consumption and creation, such as video views, likes, shares, comments, and user-generated content, can provide insights into user satisfaction. High levels of content engagement suggest that users find the platform's content offerings enjoyable and relevant.

4. Retention rate: Retention rate measures the percentage of users who continue to use the platform over a specific period. A high retention rate indicates that users are satisfied with the platform and find it valuable, while a low retention rate may suggest dissatisfaction or a lack of engagement.

5. Net Promoter Score (NPS): NPS is a metric used to measure user loyalty and satisfaction by asking users how likely they are to recommend the platform to others. High NPS scores indicate a positive user experience and high levels of satisfaction, while low scores may suggest areas for improvement.

6. In-app feedback and ratings: Likee can gather user feedback through in-app rating systems, feedback forms, and user reviews. Positive ratings and feedback suggest user satisfaction, while negative feedback can help Likee identify areas for improvement.

7. Social media sentiment analysis: By monitoring social media conversations and sentiment around the platform, Likee can gauge user satisfaction and identify common themes, concerns, or pain points. Positive sentiment typically indicates user satisfaction, while negative sentiment may suggest areas for improvement.

8. Churn rate: Churn rate measures the percentage of users who stop using the platform within a specific period. A high churn rate may indicate user dissatisfaction, while a low churn rate suggests that users find the platform engaging and valuable.

In summary, Likee uses various key metrics to measure user satisfaction, including user engagement, session length and frequency, content consumption and creation, retention rate, Net Promoter Score, in-app feedback and ratings, social media sentiment analysis, and churn rate. By monitoring these metrics, Likee can identify areas for improvement, optimize the user experience, and ensure long-term user satisfaction and loyalty.