What are Likee's strategies for maintaining user loyalty amidst competition?

Likee's user base is diverse and spans different educational backgrounds and interests. However, based on various studies and research, here are some insights into the educational backgrounds and interests of Likee's user base:

1. Age: Likee's user base is primarily composed of younger users, with a significant portion of users aged between 16 and 24.
2. Education: While Likee's user base is diverse, a significant portion of users has some level of post-secondary education. According to a survey by Hootsuite, 45% of TikTok users, which is similar to Likee, have some college education or higher.
3. Interests: Likee's user base is interested in a wide range of topics, including entertainment, fashion, beauty, music, dance, comedy, and travel. Many users also use the platform to learn new skills, such as cooking, makeup, and DIY projects.
4. Creativity: Likee's user base is highly creative, with many users creating and sharing their own videos. According to a survey by Adweek, 53% of TikTok users have created their own videos, and 43% have participated in a challenge or trend.
5. Social Media: Likee's user base is active on other social media platforms as well. According to a survey by GlobalWebIndex, 90% of TikTok users also use Instagram, and 60% use Snapchat.
6. Mobile-first: Likee's user base is primarily mobile-first, with most users accessing the platform through their smartphones. According to a survey by Hootsuite, 90% of TikTok users access the platform through their mobile devices.

Overall, Likee's user base is primarily composed of younger users with some level of post-secondary education who are interested in a wide range of topics and are highly creative. They are active on other social media platforms and are primarily mobile-first. By understanding the educational backgrounds and interests of its user base, Likee can tailor its content and features to better meet the needs and interests of its users, increasing engagement and retention.