What are the user engagement metrics like on Likee compared to competitors?

User engagement metrics on Likee, compared to its competitors like TikTok, Instagram Reels, and YouTube Shorts, can vary significantly based on several factors, including content quality, user demographics, platform features, and overall popularity. Here's a comparative overview of user engagement metrics:

### **1. **Daily Active Users (DAUs) and Monthly Active Users (MAUs)**
   - **TikTok**: TikTok leads with a substantial number of DAUs and MAUs globally, reflecting its widespread adoption and high engagement levels.
   - **Instagram Reels**: As part of Instagram, Reels benefits from the platform's vast user base, translating to high engagement rates.
   - **YouTube Shorts**: Integrated into YouTube, Shorts attracts a large audience due to YouTube's extensive user base, contributing to significant engagement.
   - **Likee**: While Likee has a considerable user base, it is generally smaller compared to TikTok and Instagram. However, it has seen growth, particularly in certain regions.

### **2. **Average Session Duration**
   - **TikTok**: Known for high session durations due to its engaging and addictive short-form content.
   - **Instagram Reels**: Session durations are substantial, benefiting from Instagram's broad content ecosystem.
   - **YouTube Shorts**: Users often spend significant time on YouTube, with Shorts being a part of that extended engagement.
   - **Likee**: Average session duration on Likee is competitive but typically lower than TikTok, partly due to its smaller user base and less mature content ecosystem.

### **3. **Engagement Rates (Likes, Comments, Shares)**
   - **TikTok**: High engagement rates, with users frequently liking, commenting, and sharing content due to the platform's virality and algorithm-driven content discovery.
   - **Instagram Reels**: Good engagement rates, leveraging Instagram's existing user engagement patterns and content discovery mechanisms.
   - **YouTube Shorts**: Engagement rates are generally high but can be influenced by the length and type of content, with a focus on viewer retention.
   - **Likee**: Engagement rates are growing, with users actively liking, commenting, and sharing content, though they may not be as high as TikTok's due to the platform's newer status and smaller scale.

### **4. **Content Creation and Consumption**
   - **TikTok**: Extremely high levels of content creation and consumption, with a strong trend of viral challenges and user-generated content.
   - **Instagram Reels**: Users create and consume a large volume of content, benefiting from Instagram's integrated features.
   - **YouTube Shorts**: A significant amount of content creation and consumption, with integration into the broader YouTube platform.
   - **Likee**: Users are actively creating and consuming content, but the volume may be lower compared to the leading platforms. Likee has a growing community of creators, especially in specific regions.

### **5. **User Retention Rates**
   - **TikTok**: Strong retention rates driven by its highly engaging algorithm and personalized content feed.
   - **Instagram Reels**: Good retention rates due to its integration with Instagram's broader platform and user engagement.
   - **YouTube Shorts**: High retention rates, benefiting from YouTube's overall content ecosystem and user habits.
   - **Likee**: User retention rates are improving but may not yet match the high levels seen on more established platforms like TikTok and Instagram.

### **6. **Growth Metrics**
   - **TikTok**: Rapid growth with high user engagement globally.
   - **Instagram Reels**: Steady growth due to its integration with Instagram and broad appeal.
   - **YouTube Shorts**: Growing steadily as part of YouTube's expansive video content strategy.
   - **Likee**: Shows growth, especially in specific regions, but is still working to reach the same level of global presence and engagement as its major competitors.

Overall, Likee is competitive in terms of user engagement, but it faces challenges in matching the levels of engagement seen on platforms like TikTok and Instagram. Likee's metrics are promising, especially in targeted markets, but achieving global engagement parity with its more established competitors remains a work in progress.