How does Likee's user engagement vary between different age groups?

Likee's user engagement can vary significantly between different age groups. Here are some insights into how user engagement on Likee can differ between age groups:

1. Younger users: Likee's user base is primarily composed of younger users, with a significant portion of users aged between 16 and 24. These users tend to be more engaged with the platform, spending more time watching and creating videos. According to a survey by Hootsuite, TikTok users, which is similar to Likee, spend an average of 52 minutes per day on the app.
2. Older users: Older users, such as those aged 35 and above, tend to be less engaged with the platform. They may use the platform less frequently and spend less time watching and creating videos.
3. Content preferences: Different age groups may have different content preferences. For example, younger users may be more interested in dance challenges, lip-syncing, and comedy skits, while older users may be more interested in educational content, cooking tutorials, and travel vlogs.
4. Influencer engagement: Different age groups may engage with influencers and creators differently. Younger users may be more likely to follow and engage with popular creators, while older users may be more interested in niche or specialized content.
5. Social sharing: Different age groups may share content differently on the platform. Younger users may be more likely to share videos with their friends and followers, while older users may be more likely to share content privately or not at all.

Overall, Likee's user engagement can vary significantly between different age groups. By understanding these differences, Likee can tailor its content and features to better meet the needs and interests of different age groups, increasing engagement and retention. Additionally, Likee can use data analytics to track user engagement and behavior, allowing the platform to continually optimize and improve the user experience for all age groups.