How does Likee monetize its user base?

Likee employs several monetization strategies to generate revenue from its user base. Here's a breakdown of the primary methods:

1. **In-App Purchases**: Likee offers virtual goods and currency that users can purchase with real money. These virtual items often include special effects, filters, and other enhancements that can be used to enhance videos.

2. **Virtual Gifts and Tipping**: Users can send virtual gifts or tips to content creators during live streams or in response to their videos. These gifts are bought with real money, and creators can convert them into real money, creating an incentive for high-quality content.

3. **Advertising**: Likee integrates various forms of advertising, including in-feed ads, banner ads, and video ads. These advertisements are targeted based on user preferences and behaviors, providing revenue through ad impressions and clicks.

4. **Brand Partnerships and Sponsored Content**: Likee collaborates with brands and companies to create sponsored content. Influencers and popular content creators on the platform may be paid to promote products or services in their videos.

5. **Promoted Challenges and Hashtags**: Likee may monetize through branded challenges or hashtags that companies pay to promote. These challenges encourage user participation and increase brand visibility.

6. **Subscription Models**: Some features on Likee might be offered through subscription services, where users pay a recurring fee for premium features or an ad-free experience.

These monetization strategies leverage Likee's large and engaged user base, creating multiple revenue streams for the platform while offering users various ways to enhance their experience and engagement.