How do user engagement levels with health and fitness content vary by age group on Likee?

Great question! Here's a clear breakdown based on the latest research and platform analytics on user engagement with health and fitness content by age group:

📊 How User Engagement with Health & Fitness Content Varies by Age Group
1. Gen Z (ages ~18–24)
Engagement Style:

High interaction with quick, visual, relatable content (Reels, TikToks, Stories).

Prefer challenges, short workouts, wellness hacks, and body positivity posts.

Content that Works:

15-sec workout hacks

Aesthetic meal prep videos

Fitness influencers' daily vlogs

Platforms: TikTok, Instagram Reels, YouTube Shorts

Engagement Rate: Higher than average (especially for fun, trend-driven content).

2. Millennials (ages ~25–40)
Engagement Style:

Interested in more structured, goal-driven health content (e.g., "30-Day Challenges", "How to Lose Belly Fat", "Marathon Training Plans").

Love before/after stories, detailed guides, and community support groups.

Content that Works:

Full workout programs (e.g., "12-week strength plan")

Nutrition guides and macros tracking

Mindset + motivation posts

Platforms: Instagram, Facebook, YouTube

Engagement Rate: Strong but varies by content depth — longer, more educational posts perform better.

3. Gen X (ages ~41–56)
Engagement Style:

Focused on sustainable health, injury prevention, wellness, and functional fitness.

Prefer in-depth, trustworthy, and evidence-based content.

Content that Works:

Joint health workouts

Stress management techniques

Family wellness and longevity guides

Platforms: Facebook, YouTube (especially long-form videos)

Engagement Rate: Moderate, but very loyal once trust is built.

4. Baby Boomers (ages ~57+)
Engagement Style:

Engage primarily with health maintenance, disease prevention, and low-impact fitness content.

Value authority (certifications, expert advice) over aesthetics.

Content that Works:

"5 Exercises for Stronger Bones After 60"

Managing diabetes, arthritis-friendly workouts

Heart health tips

Platforms: Facebook (groups especially), YouTube (for educational videos)

Engagement Rate: Lower volume but very high quality — they spend longer reading/watching.

⚡ Quick Summary:
Age Group   Platform   Content Type   Engagement Style
Gen Z   TikTok, IG   Short-form, fun, viral content   High, fast-paced
Millennials   IG, FB, YT   Goal-driven, transformational   Strong, program-focused
Gen X   FB, YT   Trustworthy, sustainable wellness   Moderate but loyal
Boomers   FB, YT   Health maintenance, expert-led   Lower volume, high quality
🚀 Bonus Tip:
If you're creating fitness content, micro-targeting each age group with the right format and tone massively boosts engagement and conversions.