How can Likee Ads be used to increase app ratings and reviews?

Using Likee Ads to increase app ratings and reviews is a clever strategy that leverages both the platform's features and user engagement to drive positive feedback. Likee, being a popular short-form video app, provides unique opportunities to interact with users in a way that feels organic and engaging. Here's how to use Likee Ads effectively to encourage more app ratings and reviews:

📱 1. Use Engaging Ads with Clear Calls to Action (CTA)
Ad Type: Short, interactive video ads
Strategy:

Create visually appealing and entertaining videos that demonstrate the app's features, functionality, and benefits.

Include a direct call to action asking users to leave a rating or review. For example, "Enjoying the app? Let us know how we're doing — leave a review now!"

Keep the CTAs friendly and positive to encourage users to feel like their feedback is valued and impactful.

Example: "If you love creating and sharing content with Likee, let us know what you think! Drop a 5-star review and keep the creativity flowing!"

🌟 2. Leverage User-Generated Content (UGC)
Ad Type: UGC-based ads or hashtag challenges
Strategy:

Create a hashtag challenge or campaign that encourages users to post content related to the app, like using specific filters, features, or engaging with in-app events.

In your ads, feature real user videos and highlight their content to build credibility and trust.

At the end of each campaign, include a CTA: "Loved these videos? Tell us what you think by leaving a rating in the app store!"

Example: Launch a hashtag challenge where users post their best videos using the app's features, and at the end of the challenge, encourage everyone to leave a rating to show support for the creative community.

💬 3. Incentivize Ratings and Reviews through Rewards
Ad Type: Reward-based campaigns
Strategy:

Offer in-app rewards (like exclusive features, premium access, or virtual goods) for users who leave a positive rating or review.

Promote these incentives through Likee's ad formats, offering them as a "thank you" for supporting the app with their feedback.

Keep it transparent — explain clearly that while rewards are given for leaving feedback, it's the honest experience that matters.

Example: "Leave a review and get exclusive access to new filters! Help us grow and you'll be rewarded!"

🎉 4. Feature App Updates & Improvements in Ads
Ad Type: Update announcement videos
Strategy:

When the app undergoes a significant update or improvement, create a promotional ad that showcases these changes, emphasizing how user feedback influenced the improvements.

Encourage users to leave their reviews based on new features and improvements, reinforcing the connection between user feedback and continuous app enhancement.

Example: "We've made Likee even better! Check out our new features and leave a review to tell us what you think — your feedback shapes our future!"

🎯 5. Utilize Interactive Ads and Polls
Ad Type: Interactive poll ads
Strategy:

Run interactive poll ads asking users about their experiences with the app, such as favorite features or what they'd like to see improved.

After gathering responses, include a CTA asking users to rate the app in the store and provide more detailed feedback through the review section.

Example: "What feature do you love most? Vote now and leave a review to let us know how we're doing!"

📈 6. Boost User Trust with Social Proof
Ad Type: Testimonials & Reviews Ad
Strategy:

Run ads showcasing positive user reviews and testimonials from the app's most enthusiastic users. This helps create social proof — showing potential users that the app is well-liked and trusted by others.

Include a CTA encouraging users to join the ranks of satisfied users by leaving their own review.

Example: "Check out what users are saying! Join the conversation and leave your review today to help us get even better!"

📣 7. Partner with Influencers for Credibility
Ad Type: Influencer-generated content or shoutouts
Strategy:

Partner with Likee influencers or creators to promote app ratings and reviews, with the influencer sharing their own positive feedback about the app in their videos.

Influencers can also ask their followers to leave reviews, creating a more authentic call to action because it comes from a trusted source.

Example: An influencer could say, "I've been using Likee for a while now, and I love it! You can make your own awesome videos too — go ahead, rate the app and leave your feedback so it gets even better!"

✅ Key Best Practices
Keep it Genuine: Don't pressure users too much. Make sure the request for ratings or reviews feels like a natural part of the user experience.

Be Transparent: Make sure users understand that leaving honest feedback is what helps the app improve.

Reward Responsibly: Use incentives to encourage reviews but ensure users know that feedback should be authentic and not simply based on rewards.

Use Ad Formats that Feel Native: Since Likee is a short-video platform, tailor your ads to feel like natural content that fits seamlessly within the feed.

Final Thought:
By using Likee Ads strategically, you can boost engagement, drive more ratings, and collect quality feedback from users, which not only increases your app's visibility but helps improve its overall experience. With a mix of creativity, community engagement, and incentives, Likee Ads can effectively elevate your app's reputation in the app store.