Can Likee Ads drive engagement for small businesses?

Yes, Likee Ads can drive engagement for small businesses, particularly those targeting younger, mobile-first audiences with short-form video content. While not as widely used as TikTok or Instagram, Likee is a growing video-sharing platform popular in Asia, the Middle East, and some parts of Europe, with a user base that's highly engaged and responsive to video advertising.

✅ Why Likee Ads Can Work for Small Businesses
1. Niche but Engaged User Base
Primarily Gen Z and Millennials

High daily active usage and time spent on the app

Users are open to discovering new trends, products, and creators

2. Affordable Ad Rates
CPMs and CPCs tend to be lower than TikTok or Meta, making it cost-effective for small budgets.

Ideal for small businesses testing video ads or expanding into new markets

3. Creative-Focused Ad Format
Supports short-form video ads, branded stickers, and hashtag challenges

Great for product demos, storytelling, and direct-response ads

4. Localized Targeting
Lets businesses run geo-targeted ads, helpful for local services, e-commerce, or event promotions

Strong presence in countries like India (when active), Indonesia, Russia, and parts of the Middle East

🔍 Ad Formats Available
In-feed Ads – Appear natively in the feed like TikTok ads

Brand Takeover – Full-screen ads when users open the app

Hashtag Challenges – Encourage user participation and UGC (great for engagement)

Branded Effects/Filters – Gamified and fun, ideal for virality

📊 Use Cases for Small Businesses
Business Type   Example Campaign   Expected Outcome
Local Salon or Spa   Before/after transformation video   Local leads, booking DMs
Online Boutique   15-sec "Get Ready With Me" outfit reels   Engagement + conversions
Food Delivery/Café   Short food prep or ASMR videos   Brand awareness + foot traffic
Digital Products   Tutorial + offer explainer in quick cut   Click-throughs to landing pages

🧠 Tips for Likee Ad Success
Keep videos short (6–15 seconds) and attention-grabbing from the first 2 seconds

Add subtitles, stickers, or effects to make content interactive

Use trending music or hashtags on Likee to tap into viral momentum

Always include a strong call-to-action ("Shop now," "Book today," etc.)

⚠️ Downsides to Consider
Smaller reach compared to TikTok or Meta

Less robust ad platform and targeting features

Not ideal if your audience skews older or if you need enterprise-level tracking and analytics

✅ Verdict
Yes, Likee Ads can drive engagement for small businesses—especially those in visually appealing or trend-driven industries like fashion, beauty, food, or local services. It's a low-cost channel to test creative ideas and reach untapped markets.