What strategies has Likee used to expand its user base internationally?

Likee, a popular short-video platform, has expanded its user base internationally through a variety of strategies. Here are some of the key approaches that Likee has used to grow its international presence:

1. Localization: Likee has localized its app for different regions and countries, tailoring its content and features to the preferences and needs of local users. This includes offering local language support, creating region-specific content channels, and partnering with local influencers and brands.
2. Marketing and Promotion: Likee has invested heavily in marketing and promotion, using a variety of channels to reach new users and build brand awareness. This includes social media advertising, influencer marketing, and sponsorship of major events and festivals.
3. Innovative Features: Likee has differentiated itself from competitors by offering a range of innovative features, such as live streaming, virtual gifts, and AI-powered video effects. These features have helped to attract new users and keep existing users engaged.
4. Partnerships: Likee has formed partnerships with a variety of organizations, including telecom companies, content creators, and social media platforms. These partnerships have helped to expand Likee's reach and increase its visibility in new markets.
5. User-Generated Content: Likee has encouraged users to create and share their own content, which has helped to build a strong community of creators and fans. The platform's user-generated content has also helped to attract new users and keep existing users engaged.

Overall, Likee's strategies for expanding its user base internationally have focused on localization, marketing and promotion, innovative features, partnerships, and user-generated content. By taking a multi-faceted approach, Likee has been able to attract new users and build a strong presence in a variety of international markets.