What motivated the founders to create Instagram?

Instagram was founded by Kevin Systrom and Mike Krieger, who were motivated by a combination of personal interests, industry trends, and entrepreneurial ambition. Several factors influenced their decision to create Instagram:

1. **Passion for Photography**: Both Kevin Systrom and Mike Krieger had a passion for photography and technology. They were interested in creating a platform that would enable users to easily capture, edit, and share photos with friends and followers.

2. **Rise of Mobile Photography**: At the time Instagram was founded in 2010, mobile photography was becoming increasingly popular due to advancements in smartphone camera technology and the rise of social media. Systrom and Krieger recognized the opportunity to capitalize on this trend by creating a mobile-focused photo-sharing app.

3. **Simplicity and Accessibility**: Systrom and Krieger saw an opportunity to simplify the process of sharing photos online. They wanted to create an app that would make it easy for anyone to take and share high-quality photos using their mobile devices, without the need for complex editing software or technical skills.

4. **Desire to Build Something New**: As aspiring entrepreneurs, Systrom and Krieger were driven by a desire to build something new and innovative. They saw Instagram as an opportunity to create a product that would disrupt the social media landscape and offer a fresh perspective on photo sharing.

Overall, Systrom and Krieger were motivated by their passion for photography, their recognition of industry trends, and their entrepreneurial spirit to create Instagram. Their vision and dedication ultimately led to the creation of one of the most popular and influential social media platforms in the world.