What were some of Instagram's early collaborations with brands?

Instagram's early collaborations with brands focused on integrating advertising and sponsored content within the platform. Some notable early collaborations include:

1. Michael Kors (2012): Michael Kors was one of the first brands to advertise on Instagram, launching a campaign that encouraged users to "shop the look" and purchase products directly from the brand's website.

2. Burberry (2012): Burberry collaborated with Instagram to create an account dedicated to showcasing its fashion shows and behind-the-scenes content. The brand also used Instagram to promote its fragrance line by sharing images and videos featuring celebrities endorsing the products.

3. Levi's (2012): Levi's partnered with Instagram to create a "Style Your Summer" campaign, inviting users to share photos of themselves wearing Levi's products using a branded hashtag. The campaign aimed to engage users and promote the brand's products within the Instagram community.

4. Mercedes-Benz (2013): Mercedes-Benz used Instagram to promote its new CLA-Class vehicle by creating a "#MBPhotoPass" campaign. The brand invited influential Instagram photographers to test-drive the car and share their experiences on the platform, showcasing the vehicle's features and capabilities.

5. General Electric (2013): General Electric launched the "Instagrapher" campaign, inviting amateur photographers to submit images inspired by the brand's values, such as innovation, sustainability, and imagination. GE selected six winners, who were then commissioned to create a series of photos for the company's Instagram account.

6. Coca-Cola (2013): Coca-Cola created a "Share a Coke" campaign on Instagram, encouraging users to share photos of themselves enjoying a Coke with a friend and using the hashtag "#ShareaCoke." The campaign aimed to foster engagement and promote the brand's personalized bottles.

7. Adidas (2013): Adidas collaborated with Instagram to promote its "Boost" running shoes by sharing images and videos featuring athletes wearing the shoes and sharing their experiences. The campaign aimed to engage the running community on Instagram and promote the product's features.

These early collaborations helped Instagram establish itself as a valuable platform for brands to engage with consumers, promote products, and create authentic connections within the online community. By working with influential brands, Instagram demonstrated its potential as an advertising platform and solidified its position as a significant player in the social media landscape.