What was Instagram's initial name before it was changed?

Before it was named Instagram, the app was originally called "Burbn." The name "Burbn" was inspired by the co-founder Kevin Systrom's love for bourbon and the concept of a location-based check-in app. However, after deciding to pivot away from its initial focus on check-ins and gamified features, Systrom and co-founder Mike Krieger chose to rebrand the app to focus exclusively on photo-sharing, leading to the new name "Instagram," which combines "instant camera" and "telegram" to reflect its emphasis on instant photo sharing.