Who conceived the original idea for Instagram?

The original idea for Instagram was conceived by Kevin Systrom, the co-founder of the platform. Systrom initially came up with the concept for a photo-sharing app called Burbn while he was a student at Stanford University. Burbn was intended to be a location-based social networking app that allowed users to check-in at various locations, share photos, and make plans with friends.

After attending a series of talks on photography and mobile app development, Systrom recognized the potential for Burbn to evolve into a dedicated photo-sharing app. He teamed up with Mike Krieger, a fellow Stanford alum, to refine the concept and develop the app further.

Together, Systrom and Krieger reimagined Burbn as a simple and intuitive photo-sharing app called Instagram. They focused on creating a platform that would enable users to capture, edit, and share photos with friends and followers in a visually appealing way.

The original idea for Instagram was thus conceived by Kevin Systrom, who played a central role in shaping the vision and direction of the platform from its inception.