How did Instagram evolve after being acquired by Facebook?

After being acquired by Facebook in 2012, Instagram continued to evolve and grow, introducing new features, expanding its user base, and leveraging resources from its parent company. Here are some ways Instagram evolved after the acquisition:

1. New features: Instagram introduced several new features, including video, direct messaging, and Stories, which helped it maintain its relevance and appeal to users. These features were designed to enhance the user experience, encourage user engagement, and differentiate Instagram from competitors.
2. Monetization: Instagram began to explore monetization opportunities, introducing advertising options for businesses and brands. The platform introduced sponsored posts, carousel ads, video ads, shopping on Instagram, IGTV ads, and Reels ads, which helped it generate revenue and provide new opportunities for brands and advertisers.
3. Global expansion: Instagram expanded its user base globally, localizing its app for various markets and forming partnerships with mobile carriers, device manufacturers, and other companies to promote its app and attract new users.
4. Integration with Facebook: Instagram integrated more closely with Facebook, enabling users to share content across both platforms and providing advertisers with new opportunities to reach users. Instagram also leveraged Facebook's infrastructure, advertising platform, and user data to drive growth and engagement.
5. Talent acquisition: Instagram benefited from Facebook's resources and expertise, hiring talent across various functions, including engineering, product, design, and marketing. This helped Instagram scale its platform, introduce new features, and maintain its unique culture and values.
6. Data-driven insights: Instagram leveraged data-driven insights from Facebook to inform its product development and marketing strategies. By analyzing user data and trends, Instagram was able to identify opportunities to improve its app and better serve its users.
7. Privacy and security: Instagram addressed privacy and security concerns by implementing features and policies to protect user data and maintain trust. The platform introduced two-factor authentication, account verification, content removal and reporting, and data breach response measures to ensure user data was secure and protected.

By introducing new features, expanding its user base, leveraging resources from Facebook, and addressing privacy and security concerns, Instagram has continued to evolve and grow since its acquisition by Facebook in 2012. The platform has established itself as a leading social media platform, with over 1 billion monthly active users and a diverse range of features and tools for users and advertisers.